A Small Plush Toy Actually Made A City Popular

Cultural IP Empowers Cultural And Creative Products And Creates Phenomenal Hits

2025.3.20

As the treasure of Gansu Provincial Museum, "Horse Stepping on Flying Swallow" has extremely high historical and cultural value.

Can a stuffed toy sell goods to an entire city?

1. Creative transformation of cultural IP: from cultural relics to trendy toys

The museum transformed its image into a plush toy, which not only retains the unique artistic charm of the cultural relic, but also gives it cute and lovely modern aesthetic characteristics through cartoon design.

This creative transformation not only satisfies consumers' pursuit of new things, but also stimulates their interest in traditional culture, and successfully realizes the commercialization of cultural IP.

2. Viral spread of social media: interesting content ignites traffic
Gansu Provincial Museum made full use of social media platforms (such as Tik Tok, Facebook, Instagram etc.) and quickly ignited the popularity of the "Horse Stepping on Flying Swallow" plush toys by publishing a series of interesting content. These contents include:

Revelation of the production process: showing the behind-the-scenes story of the plush toys from design to production to attract user attention.

Comparison between cultural relics and toys: highlighting the ingenuity of the design by comparing the shapes of the "Horse Stepping on Flying Swallow" cultural relics and plush toys.

Interaction with netizens: encouraging users to share their creative photos or funny videos with plush toys to form secondary dissemination.

These contents not only attracted widespread attention and spontaneous dissemination from users, but also successfully converted online traffic into offline consumption. Many people went to the museum to buy toys or visit exhibitions because they were inspired.

3. Infinite possibilities of cross-border cooperation: broadening the boundaries of the brand

What kind of sparks will be created when soft plush toys meet ancient traditional historical relics? The Joy's Hug team gave the answer with actions.

At Joy's Hug, we believe that cultural relics are not only witnesses of history, but also the inheritance of culture. Through creative design, we make the cultural relics sleeping in the museum "alive", enter people's daily life in the form of plush toys, and let more people feel the charm of traditional culture.

We have 5 excellent designers who not only have solid design skills, but also have a deep understanding and love of historical culture. They can accurately capture the essence of cultural relics and transform them into vivid and interesting plush toy images.

Exquisite craftsmanship: We have 8 experienced sewing teachers who are skilled and meticulous in details to ensure that every plush toy has perfect quality and touch.

Rich project experience: We have successfully completed the design and production of multiple cultural relic themed plush toys, accumulated rich project experience, and can provide customers with one-stop services from design to production.

Cultural Relics IP Image Design: Based on the cultural relics information provided by the customer, design a plush toy image that conforms to the characteristics of the cultural relics and modern aesthetics.

Plush Toy Prototyping: According to the design draft, make plush toy samples, and make multiple modifications and improvements until the customer is satisfied.

The JOYS Hug team is committed to giving new vitality to traditional culture through creative design, making plush toys a bridge connecting the past and the present. We look forward to working with more museums, cultural institutions and enterprises to jointly create more excellent cultural and creative products, so that traditional culture can enter thousands of households and warm the hearts of more people.

4. Deep interaction of offline experience: enhance user stickiness
In order to further enhance the user experience, Gansu Provincial Museum has specially set up an offline interactive experience area.

Visitors can touch and play with the "Horse Stepping on Flying Swallow" plush toy with their own hands to feel its unique charm. In addition, the museum has also held a variety of theme activities.

Such as:Cultural Relics Restoration Experience: Let visitors experience the process of cultural relics restoration and feel the charm of traditional culture.

Cultural and Creative Design Competition: Encourage the public to participate in the design of cultural and creative products and inspire creative inspiration.

Theme exhibition: Through the exhibition, the historical background and cultural value of "Horse Stepping on Flying Swallow" are deeply interpreted.

These activities not only enhance the participation and satisfaction of tourists, but also further consolidate the role of the museum as a cultural communication platform.

5. Continuous innovative product iteration: creating a cultural and creative ecology

JOYS Hug creates black technology again: NFC chip empowers cultural and creative plush toys, opening a new era of intelligent interaction!

The JOYS Hug team has always been committed to perfectly integrating technology and creativity to inject new vitality into traditional plush toys.

Today, we have once again made breakthroughs and innovations, applying NFC chip technology to cultural and creative plush toys to create a new product that integrates cultural heritage, intelligent interaction, and fun experience!

NFC chip empowerment, unlocking unlimited possibilities:

Cultural stories, at your fingertips: With a light touch, you can listen to the historical stories behind the cultural relics and feel the charm of traditional culture.

Contact us to start your cultural and creative journey!

Media Contact:

[Contact Name]: kiki
[Email Address]: Kiki@joyshug.com
[Phone Number]: +86 13561680277